Our work

Our work

A snapshot of problems, moves, and measurable deltas.

Selected engagements

Representative work — anonymized where required. Each card links outcomes to the moves that made them measurable, not vanity.

Case study cards

  • Paid social

    Meta + LinkedIn · 16 weeks

    Paid social scale program

    Creative testing
    CPA
    Scale

    Structured creative matrix; CPA −31% at flat spend with documented winners.

  • Lifecycle

    Email · 8 weeks

    Lifecycle reactivation

    Deliverability
    Cohorts
    QA

    Dormant cohorts down 42%; governance for frequency caps and deliverability.

  • SEO

    Organic · 20 weeks

    SEO cluster build

    Clusters
    Briefs
    Internal links

    28 pillar pages tied to demo requests; +61% qualified organic sessions.

  • Launch

    GTM · 6 weeks

    Launch war room

    War room
    Dashboard
    UGC

    Daily creative swaps during launch window; leadership dashboard every morning.

  • Brand

    Creative · 10 weeks

    Brand refresh + paid

    Hooks
    Lift study
    Motion

    New hooks across channels; brand lift +8pts in tracked markets.

  • Attribution

    Analytics · 12 weeks

    Attribution rebuild

    MMM
    Finance
    Docs

    Unified story from ad click to revenue; finance-approved assumptions doc.

Aggregate deltas (sample programs)

  • −28%

    CPA improvement (avg)

  • +44%

    Qualified pipeline lift

  • 380+

    Content pieces shipped

  • 100%

    Finance-approved models

Client voices

  • “Creative testing finally had a cadence — we stopped debating taste and started retiring losers weekly.”

    Elena Rossi

    CMO · Meridian Media

  • “They reframed attribution so finance signed off — that unlocked budget we had been leaving on the table.”

    David Okonkwo

    Head of Growth · Signal Grid