Social and growth channels

Social that supports the full funnel

Organic + paid, with creative iterations tied to cohort performance — not vanity metrics.

What we run

• Platform strategy (LinkedIn, X, Instagram, TikTok as relevant) • Content pillars & monthly calendars • UGC and creator briefs • Paid amplification with weekly readouts • Crisis and comment moderation playbooks

Program signals we report on

  • 24

    Creative tests shipped / month

  • <45m

    Comment SLA (business hours)

  • $2.1M

    Paid spend under governance

  • 0

    Brand safety incidents (YTD)

Representative social programs

Each program pairs editorial discipline with experiment design — so content and paid reinforce each other instead of competing for credit.

  • LinkedIn program

    B2B · 90 days

    Always-on LinkedIn thought leadership

    Exec voice
    Comments
    Leads

    Executive ghostwriting, comment playbook, and lead gen forms on top posts.

  • Social blend

    D2C · 12 weeks

    TikTok + Meta acquisition blend

    Creators
    MER
    Catalog

    Creator kits, weekly hook tests, and catalog sales with MER guardrails.

  • Community

    Support · ongoing

    Community care program

    Moderation
    CX
    Scripts

    Tiered moderation, crisis scripts, and sentiment dashboards for CX.

  • Podcast clips

    Content · 8 weeks

    Executive podcast clips

    Shorts
    Captions
    QA

    Long-form interviews sliced into native shorts with caption QA.

  • Amplification

    Experiment · 6 weeks

    Paid amplification lab

    Matrix
    Kill rules
    Learning

    3 angles × 2 audiences matrix; kill rules after 500 conversions.

  • Ambassadors

    Brand · 16 weeks

    Creator ambassador circle

    Rights
    Briefs
    Vault

    Vetted creators, brief templates, and usage rights in a single vault.

Operator feedback

  • “We finally had a kill switch for bad creative — Fridays became about decisions, not debates.”

    Riley Park

    Head of Social · Meridian Media

  • “Community scripts and escalation paths meant legal slept better during launches.”

    Chris Okafor

    General Counsel · Signal Grid

Sample 4-week sprint

Four-week sprint timeline

Week 1: audit + tone refresh. Week 2: pillar content batch + hooks. Week 3: paid test matrix (3 angles × 2 audiences). Week 4: scale winners, retire losers, document learnings in your wiki.